Introduction

Showing sustained growth, AFAQ’s dedicated team has proven its goal with a dynamic and innovative approach. The total book titles of 575 are a significant boost from the previous year and the number of teachers trained has also shown healthy growth. AFAQ has developed local partnerships with AJK Textbook Board with 8 titles selected, Sindh Textbook Board with 14 titles final reviewed, and Baluchistan Textbook Board with 12 titles submitted. This shows the enormous potential for future growth in the field of education in Pakistan as AFAQ leads the way.

AFAQ has introduced 402 book titles and significantly increased training workshops to ensure sustained growth. International partnerships were developed with RoboTami of the UAE and local partnerships with the Federal Directorate of Education with 17 titles selected and KPK Textbook Board with 16 titles selected has given credence to the high level of quality of AFAQ’s products. AFAQ has maintained its overall focus as it continues to expand and see growth across Pakistan. Thirteen dealer conferences were conducted across Pakistan to maintain a healthy business relationship with dealers ensuring smooth product supply in the market.

AFAQ has shown significant growth using a streamlined approach to integrating modern education in Pakistan. Textbook and curricula development is focused on providing the most modern concepts integrated with Islamic teachings. Sales have increased as training has maintained a steady pace to ensure all those using AFAQ’s fine educational products maximize their experience and ensure that all students are benefitting. AFAQ is looking forward to another year of steady horizontal and vertical growth. A sales conference was conducted to boast the dedication, passion, and motivational level of the marketing staff and to give them an idea that their untiring efforts have made AFAQ a recognizable brand.

AFAQ is reaching out both locally and internationally to build bridges and forge partnerships that will help to develop an increase in the overall quality and competitiveness of their products and services. AFAQ has built a partnership with QBS (Curriculum Development Partner) in the UK and a local partnership with the Punjab Education Foundation. These partnerships, combined with a significant increase in the number of schools have taken AFAQ to a new level as it expands across the country.

Through perseverance and maintaining focus on its goals, AFAQ has taken initiatives to deliver the finest quality educational materials and training throughout Pakistan. AFAQ has developed an international partnership with DEVAR (Augmented Reality Books of Russia and Beehive (Illustration Company) of the UK. These partnerships have given ÁFAQ a competitive edge over others. A significant increase in the number of schools over the previous year and the number of book titles is a clear indication that AFAQ is working hard towards achieving its mission in Pakistan.

AFAQ has worked hard to develop curricula for schools throughout Pakistan and help prepare teachers for the many challenges currently being faced in education. Keeping a balanced approach, AFAQ initiated a dynamic local partnership with Benazir Bhutto Shaheed Youth Development Program. With a significant increase in training over the last year, AFAQ has pushed through new initiatives by working with 2720 schools throughout Pakistan.

AFAQ is moving ahead with an innovative approach to provide only the highest quality educational materials and build long-lasting partnerships both locally and internationally. AFAQ has developed an international partnership with the American Society for Quality in the USA and the Eemaan Series located in Qatar. Working closely at a local level, AFAQ had the fine achievement of having 4 of its titles selected by the prestigious AJK Textbook Board. These partnerships, including a boost in training workshops, have increased annual sales and pushed AFAQ ahead of the field.

AFAQ took strides to expand nationwide. Back in 2003-04, it was a tiny organization that had just spread its wings in an attempt to take off. The flight was beset with several dangers and problems. AFAQ confronted all difficulties with grit and determination. It now stood tall on its feet. It had developed a personality of its own with checks, systems and structures for the smooth running of the organization. With increasing self-confidence, it was ready to take on bigger and bigger challenges.

AFAQ continued to grow as an organization. As its operations expanded nationwide, the number of its employees also increased significantly and so did the number of books sold, training workshops conducted, training days, and teachers trained. It became possible because of the relentless and dedicated efforts of AFAQ’s team of trainers and marketing personnel. Meanwhile, the Research Division made extensive changes to the existing textbooks to catch up with the latest curriculum trends.

In pursuance of its objectives, AFAQ hired a number of qualified personnel for various departments. As the number of book titles increased, AFAQ books gradually became a
household name all over the country. On the other hand, the AFAQ Training Division expanded its operations with a view to preparing a new breed of quality teachers all across the country. No doubt, the AFAQ team met with astounding success in achieving its goals.

With the introduction of Sun Series books, AFAQ took a leap forward in textbook development. The Sun Series books became popular with students and teachers alike because of their absorbing content, attractive layout, colorful illustrations, and interesting activities. On the other hand, there was a noticeable increase in the volume of books sold and the amount of revenue generated through the sale of books. Laying special emphasis on quality, AFAQ continued to train school teachers and principals all over Pakistan around the year.

Making a marked difference in the quality of education in Pakistan, AFAQ’s dedicated team of educationists and trainers left no stone unturned in developing sound curricula for schools in Pakistan and preparing teachers for the challenges of the modern world.

Although AFAQ had been in existence since 1999, a new spirit was infused into the organization in 2003 with the aim to develop an education system that could meet the requirements of a modern, scientific and dynamic world in accordance with the Islamic ideology. Though a small organization, AFAQ began to show its presence in the national education scene through curriculum and textbook development teacher training programs.